Former Watford footballer Jay DeMerit has co-founded a new social media platform, Rise and Shine (RxS), designed to fight online abuse and promote positive engagement. The platform rewards users for constructive behavior, aiming to create a safer digital space.
Rise and Shine focuses on encouraging verified, positive contributions. Users can earn real-world rewards for thoughtful posts, supportive comments, and helpful interactions. The platform’s approach is intended to reduce toxicity that is common on existing social media networks.
DeMerit said the idea for RxS came from witnessing the negative impact of online abuse on individuals and communities. By combining social media with real-world incentives, the platform hopes to motivate users to engage respectfully and meaningfully.
Experts in digital wellbeing welcomed the launch. They noted that platforms promoting positive engagement could improve mental health and reduce the stress and anxiety caused by online harassment.
Rise and Shine uses verification measures to ensure that rewards go to genuine users who contribute constructively. The platform also employs moderation tools and community guidelines to maintain a safe environment.
The social media sector has struggled with issues of online toxicity for years. Platforms often face criticism for failing to prevent harassment, bullying, and misinformation. Rise and Shine seeks to address these challenges by prioritizing accountability and positive interactions.
The platform’s reward system is unique. Verified users accumulate points for helpful posts, which can then be redeemed for real-world benefits such as discounts, merchandise, or charitable donations. This model encourages users to focus on meaningful contributions rather than seeking attention or controversy.
Digital experts said Rise and Shine could serve as a model for the future of social media. By rewarding positive engagement, it may help shift online culture toward collaboration, support, and respect.
The platform has launched with a limited user base and plans to expand over the coming months. Early adopters are invited to participate in testing features, providing feedback, and helping shape the community’s culture.
Mental health professionals noted that online harassment can have long-term effects, especially on young users. Platforms like Rise and Shine could play a critical role in reducing harmful interactions and fostering safer online spaces for all age groups.
DeMerit emphasized that the goal is not only to reduce abuse but also to create a social network where users feel valued and motivated to make positive contributions. “We want to reward kindness, helpfulness, and authenticity,” he said.
With the rise of digital platforms, initiatives like Rise and Shine highlight the importance of responsible online behavior. The platform represents a shift in social media priorities, moving from engagement metrics to user wellbeing and meaningful interaction.
Experts predict that if successful, Rise and Shine’s model could inspire other platforms to adopt similar reward-based systems, promoting healthier online communities worldwide.
The launch of Rise and Shine reflects growing awareness about the negative impacts of online abuse and the need for innovative solutions. By combining positive reinforcement with social networking, RxS offers a new approach to building respectful, supportive digital communities.
